Aboutus

SHWETHA RINGEL

Born and raised in India , Shwetha completed her Bachelor of Arts Degree, majoring in Philosophy, at the prestigious Lady Shri Ram College, New Delhi. She received her Master’s Degree in Mass Communication at the renowned Symbiosis Institute of Mass Communication in Pune, India, going on to do a second Masters in Global Marketing at Emerson College, Boston, in the United States of America. For close to a decade she worked at leading advertising agencies across the world such as Lowe Lintas in Mumbai, Ogilvy & Mather in New Delhi, Grey Worldwide and Euro RSCG in New York, and finally at BBDO in Dusseldorf.

Always a keen observer of trends in fashion and accessories, a foray into design was a natural progression for Shwetha. Her unique design sensibility stems from the rich creative stimuli she received in her formative years and her many stints abroad. Hailing from a highly regarded south-indian family of artists, writers, dancers, actors and sportsmen, Shwetha was always exposed to a variety of personal styles. Added to that she has had the opportunity to live in countries like Africa, Italy, America and now Germany, experiencing each culture and absorbing its essence to make it her own. This gave birth to her bohemian spirit, one that makes her feel at home in her own skin no matter where in the world she may be. A spirit that now translates into fresh and exciting designs in each season’s collection.

Shwetha is a hands-on mother to her young daughter and son, a romantic wife to an entrepreneur husband, a passionate cook and avid traveller who lives in Dusseldorf, Germany.

 

SANDRA BREEDE

Sandra was born in Reutlingen, the South of Germany, and grew up in the beautiful city of Tübingen. By the time she graduated from Highschool her heart was set on advertising. After an apprenticeship as a management assistant in advertising, she studied business economics, with majors in Marketing, international Management and european law, in Bamberg. After successfully graduating in business management she started her career at Philips Consumer Electronic and KNSK/BBDO in Hamburg, GRAMM/GREY in Düsseldorf and eventually as a consultant for reputed companies.

Creativity and great organisational skills distinguish Sandra. Her hands-on mentality she allows her to oversee projects with passion and creativity. She describes her personal style as casual and straightforward, but with a twist. This uniqueness she feels she has found in the design of the Shwetha.

As an affectionate mother of three daughters, happily married, she was on a lookout for something where she is able to combine work and family. In June 2015 she found it at Shwetha Design and is very happy to partner with Shwetha.

When there is time between family and her job, Sandra loves to spend it with friends, cooking and sports.